Marketing Lead - East
About TEGNA
TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
The Marketing Lead is the primary strategic partner to the Regional Marketing Director (RMD) and drives marketing execution across the full ecosystem of centralized capabilities: Production, Paid Media, Social, CRM and Lifecycle. This role translates strategy into integrated campaign plans, owns the campaign calendar, and is the day-to-day marketing contact for station leadership across the portfolio.
Responsibilities:
- This person excels at navigating complexity, building stakeholder trust, and leading integrated work across multiple teams and markets.
Strategic & Campaign Leadership
- Develop the campaign brief for each initiative — translating RMD strategy into an integrated plan with clear objectives, target audiences, key messages, cha
