Marketing Operations Coordinator
About TEGNA
TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
The Marketing Operations Coordinator supports the execution, and operational workflows of multi-channel customer relationship management initiatives. With a focus on email and push notification marketing, this role will support the current Marketing Manager and will partner together in building, testing, and deploying campaigns within the Braze platform to enhance user engagement.
Key Responsibilities:
- Braze Campaign Execution: Build and deploy, one-time, triggered, and automated campaigns, including email, push notifications, in-app messages and design and execute a/b tests.
- Customer Journey Orchestration: Set up and maintain user journeys in Braze Canvas, configuring segments, filters, and behavioral triggers to ensure the right audience receives the right message at the right time
