Active Donors: 30-Minute Interview on Charitable Giving
What We're Researching
We're running a paid study on how individuals approach charitable giving and evaluate nonprofit organizations. Understanding the motivations behind philanthropic support helps improve engagement between donors and the causes they care about. Your perspective will provide valuable context on what drives long-term nonprofit support.
How It Works
You will join a 30-minute remote interview moderated by an AI researcher. During the session, you will be asked to walk through your recent experiences supporting charitable causes. The conversation will cover how you discover nonprofits, evaluate their impact, and decide where to allocate your resources. You will participate via a standard web browser using your microphone to answer questions conversationally.
Who This Is For
This opportunity is for individuals who actively donate to or engage with nonprofit organizations. We welcome everyday donors, regular volunteers, and philanthropy advocates. You should be comfortable discussing your giving habits and the factors that influence your charitable decisions.
What You'll Do
Join a 30-minute remote audio interview
Walk us through your typical process for selecting and supporting nonprofits
Discuss what
