Enterprise CFOs: 20-Minute Website Evaluation
What We're Researching
We're running a paid study to evaluate the user experience and messaging of a public-facing corporate website. Our goal is to understand how top financial executives navigate public information and locate critical resources. Your feedback will directly influence how complex data and services are presented to enterprise leadership.
How It Works
During a 20-minute remote session, you will participate in a think-aloud usability test. We will ask you to share your screen and navigate through a specific public website while verbalizing your thought process. You will complete a series of brief tasks, such as finding specific corporate information or evaluating the clarity of service descriptions. Throughout the process, you will provide honest feedback on the site's layout, messaging, and overall utility.
Who This Is For
We are looking for currently serving Chief Financial Officers at enterprise-level organizations. You should have extensive experience managing corporate finances and be comfortable evaluating professional services online. We welcome CFOs from a variety of industries who routinely seek out high-level financial data and corporate partnerships.
What You'll Do
Participate in a 20-minute remote think-aloud usability session
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