Customer Advocacy Manager
About the role
Thatch is building our customer advocacy function from the ground up — which means there's no playbook to inherit and no ceiling on what it becomes. We're building it as its own function from zero, at the exact moment you’ll make a sizable impact on the company's growth.
You'll own the program end to end: a formal sales reference process that connects the right customer to the right prospect at the right time, and a customer advocacy motion that turns our strongest customers into public voices for Thatch — case studies, speaking opportunities, and a community of HR leaders who chose to do things differently.
This is a builder's role. The program, the mechanics to make advocacy scalable, and the community are yours to define. You’ll work closely with Sales, Customer Success, and Marketing.
What you'll do
- Build and run a sales reference program that connects the right customers with the right prospects, supports pipeline and win rates, and avoids overusing your strongest advocates.
- Develop a strong bench of customer advocates and create an
