Posted 2mo ago•Austin, Texas, United States; New York, New York, United States; Remote (US); San Francisco, California, United States
SEO & Performance Content Lead
LeadRemoteSalary undisclosed
Job Description
About the role
Thatch is rewiring how health benefits work. We're looking for an SEO & Performance Content Lead to build organic search into a durable growth channel.
You'll own our SEO strategy end to end, from identifying opportunities to building the systems, content, and team that drive meaningful business results. You'll partner closely with Marketing, Product Marketing, and Engineering to make search a core part of how we grow.
What you'll do
- Own SEO strategy across technical SEO, content, AI search, and organic acquisition.
- Develop content strategies that answer real buyer questions and drive qualified traffic.
- Build and scale our SEO function, including hiring and leading the team over time.
- Partner closely with Engineering to improve site architecture, performance, and technical SEO.
- Build AI-enabled workflows that improve research, content creation, optimization, and measurement.
- Establish editorial standards that balance quality with speed.
- Measure performa
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