Manager, Global Consumer Insights & Research

The NFL's Marketing Strategy, Planning & Insights team serves as a center of excellence for the League, shaping how the NFL grows fans, strengthens the brand, and drives engagement across the U.S. and international markets. The team brings together consumer insights, audience strategy, business planning, initiative-level strategy, and performance measurement to ground decisions in fan understanding, market dynamics, and business priorities. Partnering across business functions and key stakeholders (e.g., the 32 NFL Clubs, partners), the team delivers actionable insights, strategic guidance, and planning frameworks that inform both long-term strategy and day-to-day decisions.

Within this team, Consumer Insights designs and conducts primary research, integrates syndicated and first-party data, and delivers actionable insights across global fan development, brand health, media, live events, marketing effectiveness, partnerships, social responsibility, and player-related priorities.

The Manager, Global Strategic Insights supports research development, analysis, and insights generation to inform global fan development and business growth. The role conducts and synthesizes primary research, syndicated sources, first-party data, and market intelligence to ensure Leaguewide decision-making is g