Business Unit Lead - Hydration (gn) - More Nutrition

Start: Immediately | Level: Head of | Location: remote | Working hours: Full-time (40h/week)

Take ownership of the category strategy for Hydration for a leading brand in functional nutrition.
We are looking for an experienced product marketing professional to take end-to-end responsibility for our Hydration products and strategy. The focus is on growth in the Ready-to-Drink segment and in food retail. Start as soon as possible, on a remote contract with monthly on-site days at our office in Germany.

 

Your mission with us

• You take full ownership of the Hydration category. You manage the existing portfolio and innovation pipeline and define the strategy for further growth – particularly in the Ready-to-Drink segment and in food retail
• You develop go-to-market strategies and marketing campaigns across relevant channels, ensuring smooth execution and continuous performance monitoring
• You work closely with cross-functional teams – particularly Product Development and Sales – to bring new products to market in line with brand positioning
• You keep track of market trends, consumer insights, and competitive developments, translating data into actionable growth opportunities
• You drive excellent product launches by creating compreh