Head of Growth Marketing

Growth Marketing Manager - Performance Cycling Brand | Santa Monica, CA

Mural is partnering with a fast-growing performance bicycle brand to find their first Growth Marketing Manager in the US. The brand launched in April 2026 backed by one of the world's largest bicycle manufacturers, with a full lineup across road, gravel, city, fitness, and e-bike -- a pro team sponsorship at the highest level of the sport, a growing dealer network, and a lean team in Santa Monica building something from the ground up.

What the role is

You will own performance and growth marketing for the US market -- paid digital, email, organic social, content, SEO, influencer and community partnerships, and dealer co-marketing. You will work alongside the Head of Sales and Head of Design to drive consumer awareness, dealer demand, and brand credibility in a category where trust is earned through product quality and community, not ad spend alone. The cycling community is passionate, opinionated, and vocal. You need to understand how to market to them without alienating them.

What the right candidate looks like

You have run growth marketing at a consumer brand where the product actually matters to the people buyi