Director / Associate Director - Omnichannel & Commercial Pharma
Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Our business value and leadership have been recognized by various market research firms, including Forrester and Gartner.
We are looking for a seasoned analytics leader to drive advanced data science initiatives within the commercial pharma space. This role will focus on building and scaling Next Best Action (NBA) frameworks and omnichannel engagement strategies to enable personalized HCP and patient journeys, improve commercial effectiveness, and drive business impact.
Responsibilities
Pharma Media Analytics & Optimization
- Lead pharmaceutical media analytics and performance measurement across HCP and patient audiences, spanning paid media, programmatic, search, social, video/OLV, CTV, endemic publishers, point-of-care, email/CRM, and web.
- Own in-flight campaign analytics, performance monitoring, and optimization recommendations, translating media and customer engagement signals into clear actions for Brand and Media teams.
- Develop standardized media KPI frameworks, QBRs, executive readouts, and performance narratives connecting media delivery and engagement to downstream customer and
