Senior Marketing Manager (PR26108)
General Role Description
Develop, execute, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs).
Role Accountabilities
· Develop and execute integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels
· Create and deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units
· Develop and recommend creative ideas related to Company branding activities and execute
· Track, evaluate, and report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations
· Advise parent and group companies to ensure that all activities follow parent company branding objectives
· Consult busi