Talent Brand and Partnership Lead

Overview

Tonal is seeking a Talent Brand and Partnership Lead to grow the influence, visibility, and

commercial impact of Tonal’s on-air talent across platforms. This role develops and executes the strategy behind each coach’s personal brand, translating positioning and growth priorities into coordinated marketing opportunities across social, community, PR, events, and brand partnerships—always in service of Tonal’s business goals and member experience.

This person will be Tonal’s day-to-day lead with our external talent agency and a close partner to Brand Partnerships, Marketing, PR, Performance, and Content. They will help evaluate opportunities, guide coaches through brand and career decisions, and manage the fitness talent workstream from early concept through delivery. This role also partners with the Director, Performance & Talent to ensure readiness, professionalism, development, and consistent execution across the full talent roster.

What Success Looks Like

• Measurable growth in coach audience engagement, brand equity, and high-quality commercial opportunities.

• A productive, accountable talent-agency partnership that generates proactive opportunities aligned with each coach’s positioning and Tonal’s priorities.