Senior Paid Media Manager
Summary
We are seeking a Senior Paid Media Manager to lead the execution and optimization of our paid acquisition strategy across key channels. This role will be responsible for managing and scaling performance marketing campaigns while partnering closely with the Director of Growth to test and expand into new acquisition channels.
The ideal candidate is both analytical and hands-on, capable of executing campaigns while building structured experimentation frameworks to improve customer acquisition efficiency and scale.
This role will collaborate closely with teams across Lifecycle Marketing, Analytics, Product, and Creative to drive measurable growth and improve the performance of the customer acquisition funnel.
Key Responsibilities
Paid Acquisition Management
- Own day-to-day execution and optimization of paid acquisition campaigns across key channels including:
- Google Search.
- Performance Max.
- YouTube.
- Paid Social.
- Continuously optimize campaigns to improve CPL, CAC, ROAS, and conversion performance.
- Manage budget allocation across channels based on performance and marginal return.
- Partner w
