Marketing Analyst, New Business and M&A

About Toptal Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe, Toptal is the world’s largest fully remote workforce. We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold. Job Summary: Toptal is looking for a Marketing Analyst to build and own the marketing data infrastructure to support new businesses and companies we acquire through M&A. The role is part of our Business Analytics Center of Excellence, where analysts are assigned to support one or more business functions. You will track paid advertising performance and translate it into metrics such as LTV and ROAS that inform budget allocation and channel strategy, from structuring the underlying data pipelines to developing the reports that help marketing and business leaders make data-driven decisions. Are you passionate about bringing rigor to how early-stage businesses measure and optimize acquisition spend from day one? If so, we encourage you to apply! This person will define the metrics that matter, measure channel and campaign performance, and develop reports that drive decisions. They will also build models, forecast outcomes, run experiments, and perform in-depth diagnostic analysis. Ultimate