Executive Director Product and Vertical Marketing

Toshiba Global Commerce Solutions is seeking a Product & Vertical Marketing Executive Director to convert product, customer, competitive, and vertical market insights into differentiated go-to-market strategies that improve launch success, seller effectiveness, customer adoption, and measurable revenue growth.

This leader serves as the critical bridge between Product Management, Sales, Customer Success, Channel Partners, and Regional Marketing teams to ensure market-driven solutions are effectively positioned, launched, understood, adopted, and activated in the market. The role oversees Product Marketing and Vertical Marketing functions, creating compelling narratives that connect customer needs, industry challenges, solution value, sales motions, and business outcomes while accelerating pipeline growth, customer acquisition, retention, and revenue.

The leader will ensure that product launches, portfolio shifts, vertical strategies, messaging changes, competitive positioning, and go-to-market motions are translated into clear field readiness plans, stakeholder communications, enablement journeys, and adoption measurements. This role will lead a team of product and industry marketing professionals responsible for differentiated value propositions, sales enablement, industry thought leadership, customer storyt