Marketing Strategy & Operations Manager
Strategy & Operations Manager, Marketing & Retail
Welcome to the Traegerhood:
Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we're fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you're a team player who's dedicated to delivering top-quality results every day, then we want you to come cook with us.
The ideal candidate brings deep retail experience, a track record of building internal scorecards to show how retail media investments scale to ROI & revenue and a passion for scaling new processes to bring along cross functional teams. This individual must be an exceptional executive storyteller, capable of building high-impact presentations that translate deep analysis into clear narratives to secure leadership buy-in for marketing & media investments.
What you'll do:
Channel Strategy & Support – Retail & Marketing
- Supports the Director & SVP in shaping Retail Marketing Strategy by building the analysis, narratives, and planning tools that inform business decisions — using brand + product + media investment data to sharpen direction and recommendations.
- Builds out QBR Scorecard materials, monthly organization reports, and other analysis that give leadership clear visibility into ongoing plans and performance.
- Partners cross-functionally with sales, brand marketing & creative, product, and finance to ensure alignment on priorities, budget & scorecard tools, acting as the connective tissue that keeps workstreams consistent and on-strategy.
- Develops the data-backed narratives and presentation materials used in retail partner business reviews, equipping the Director/SVP and account leads with clear, defensible stories for external conversations.
Insights, Analytics & Performance Management
- Standardize performance tracking and reporting across workstreams, supporting process owners and applying a structured approach to tactical operational execution. Key working items include: Retail Media ROI trackers, post-reporting of marketing investments, KPI tracking & executive-level share-outs & communications.
- Own end-to-end retail media ROI analysis — from raw platform and POS data to validated, defensible metrics — and translate findings into compelling results reporting for both internal executives and external retail media partners (e.g., QBRs, JBPs, post-campaign readouts).
- Build and maintain data pipelines and dashboards (e.g., Excel, SQL, BI tools) that connect retail media investment to sell-through and revenue outcomes, enabling faster, more confident decision-making across the team.
- Pioneer new tools and execute key deliverables for our annual planning process, new product launches, and annual retail partner marketing investments, including materials for executive reviews & scorecards.
- Partner with teams to pilot, operationalize, and support AI-driven tools and workflows across the retail team & marketing.
- Leverage shopper data, retail insights, and analytics to drive strategy and improve retail effectiveness.
- Develop quarterly & annual marketing plans tied to clear performance KPIs and ROI targets, optimizing investments based on performance and goals. Build out a scorecard & check-in system to monitor & report on retail performance.
What you need:
- 5+ years of experience in retail, channel marketing, Strategy and/or Brand Marketing and CPG
- Strong background in driving success with existing retail partners, managing launches and optimizing investments for growth
- Expertise in managing a marketing budget and optimizing spends for measurable impact, specifically retail media networks.
- Excellent relationship management, communication skills and building tools to support retail performance narratives.
Why You Will Love Working Here:
- Be part of the most disruptive force in outdoor cooking
- Join a true team working towards a common goal
- Culture of risk-taking, innovation, & quality
- So. Much. Food.
- Have an outdoor lover’s paradise in your backyard
- Full medical/dental/vision package to fit your needs
- 401k to help you plan for the future
- Tuition reimbursement
- Individual professional development programs & initiatives to help you grow professionally
- Great discounts on all things Traeger
- Did we mention all the food?
