B2C CRM Marketing Executive (Commercial Moments & Reactive Comms)

We're looking for a hands-on CRM Executive to build, QA and ship our reactive comms calendar and support key commercial moments across 14 markets and languages. Reporting to our B2C CRM Manager, you will create briefs and turn them into flawlessly executed campaigns in Braze - on time, correctly targeted, correctly localised. You'll work at pace on time-sensitive sends, coordinate creative production, making sure customers get the right message at the right time.

🧐 You will be responsible for:

• Campaign build and delivery: Build broadcast campaigns end to end in Braze - templates, segments, workflows, personalisation logic and scheduling - across email, push, in-app and content cards.
• Reactive execution: Turn around time-sensitive and urgent sends at speed, working to the reactive calendar and priorities set by the CRM Manager.
• Key commercial moments: Deliver campaign plans and activity for key commercial moments (Black Friday, seasonal peaks, key dates) against agreed strategic direction, ensuring campaigns land on time and drive maximum customer engagement and revenue impact.
• QA: Self-QA every campaign against the agreed checklist - targeting, links, copy, creative, personalisation, localisation - and submit for review before scheduling.
• Localisation delivery: Adapt and localise central campaigns across 14 markets, coordinating translations and market-spe