Marketing Lead - B2B

We are seeking a high-velocity Marketing Lead to supercharge our B2B growth engine across 14 markets. Reporting directly to the Head of Marketing, you will combine strategic alignment and hands-on execution to manage the complexity of multiple SaaS products (Salonized, Treatwell Connect, Treatwell Expert). Leading a dedicated team of marketers while collaborating with central and local Supply teams, you will turn the Saas product into the most trusted partner for beauty professionals and a revenue engine for Treatwell.

This role carries a double objective:

1. Network growth: Supercharge salon acquisition, driving lead generation and sign-up conversion alongside Performance Marketing and Sales.
2. SaaS revenue engine: Drive revenue growth by building and executing high-converting upsell strategies and features launches in close coordination with CRM and Product.

🧐 You will be responsible for:

• Multi-SaaS marketing strategy: Guarantee efficient SaaS marketing execution and flawless GTM for feature releases across 14 countries.
• Lead Gen: Drive B2B acquisition funnels for non performance marketing channels, by building and scaling new growth channels (ex. B2B Referrals, flyering, etc.) 
• SaaS revenue engine: Partner with CRM and Product teams to orchestrate upsell strategies that maximize salon lifetime value.
• Partner trust: Establish Treatwell as the undisp