VP, Marketing
About Us
Trovy is building the financial platform for America's 86 million homeowners for managing their homes and accessing low-rate credit. We believe homeowners’ biggest asset should unlock their best financial options: bypass the myriad of expensive, rigid credit products and replace them with one simple, powerful solution built around their home equity. Backed by Left Lane, Kleiner Perkins, DCM, and Camber Creek, Trovy is led by a team of proven fintech innovators on a mission to make homeownership and personal finances more manageable.
Role Overview
We're looking for a VP, Marketing to build Trovy into a household name for homeowners. This is a builder's role: you'll set the creative and brand vision, own acquisition across every channel, and turn a fast-growing customer base into a lifecycle of activation, retention, and advocacy. You'll bring the ideas, campaigns, and positioning that make Trovy the brand homeowners already know when they're ready to tap their equity. You'll also build and lead the team and vendor bench that brings those ideas to life, with the analytical rigor to know what's actually working. This is a senior leadership role, reporting to the Co-Founder & COO, with a mandate to build a full in-house marketing organization over time.
