Head of Loyalty

Location: San Antonio, TX

Reports to: CEO

Department: Executive Leadership

Team: None at the start

Travel: Occasional — conference speaking, pre-sales and post-sales work

About TrueLoyal

TrueLoyal is the loyalty engine powering today’s fastest-growing consumer brands to help them build customers for life. We combine AI-driven personalization with a proven growth strategy to help brands nurture customers everywhere they sell—eCommerce, retail, and distributor channels. Capturing every in-store swipe and online transaction, TrueLoyal tailors every customer interaction, turning transactions into relationships and relationships into repeat revenue.

The Role

We’re hiring a Head of Loyalty to be the loyalty depth in a loyalty software company. Roughly seventy percent of the job is inside the business doing the work. Thirty percent is in front of the market, a reason people call us.

Here is why the role exists. A buyer told one of our reps he was on his third loyalty vendor call that day. Another said most of the options in the market look the same to him. They are both right about the software—points, tiers, referrals, receipt scanning. Everybody has a version of it, and the demos blur together by the third one.

What those buyers cannot get on the other two calls is somebody who has actual