Lifecycle Marketing Manager
About Truemed
Truemed is building the payment infrastructure for better health. Our platform helps qualified consumers use HSA/FSA funds on eligible health and wellness purchases while helping merchants unlock a powerful new growth channel through compliant eligibility and substantiation workflows. By removing the complexity around eligibility, compliance, and reimbursement, Truemed allows partners to offer seamless HSA/FSA purchasing experiences directly within their checkout flows.
More than a million people have used Truemed to put pre-tax dollars toward health purchases from brands like Peloton, NOBULL, Thorne, Garmin, and dozens more. On truemed.com, they can discover what else their HSA or FSA covers, all in one place.
Why This Role Matters
Most people meet Truemed at a merchant's checkout. They're buying a sauna, a treadmill, or a supplement, and along the way they learn their HSA or FSA can help pay for it. Lifecycle marketing is how that first purchase becomes a lasting relationship.
Many of our customers are still learning what their benefits can do. Every email and text is a chance to help. We can show them what else is eligible, remind them before their funds expire, and bring them back to
