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Posted 42m ago•Remote job

Demand Generation Marketing Manager

MiddleRemoteSalary undisclosed
Job Description

Trustero builds AI for governance, risk and compliance (GRC) for security, risk and compliance teams. We're looking for a Demand Generation Marketing Manager to build the engine that brings the right buyers to our door.

You'll own demand generation end to end: the campaigns, webinars and events that create interest, the systems that get every lead to our BDR/SDR team fast, and the reporting that shows what's working. If you like building a program as much as running it, and you want your work tied directly to pipeline, we'd like to meet you.

What you'll do

  • Plan and run multi-channel digital campaigns across paid search, LinkedIn, email, content syndication and retargeting.

  • Build and run our webinar program and choose, plan and staff industry events, conferences and field events.

  • Set up lead scoring, routing and follow-up standards so our BDR/SDR team reaches every lead with context and speed.

  • Create outreach sequences and talk tracks for each campaign and event, with our BDR/SDR team.

  • Manage the marketing tech stack, including CRM, marketing automation, sales engagement and intent data.

  • Define MQLs with sales, build funnel dashboards and report on pipeline and cost per opportunity by program.

  • Own the program budget and move spend to what drives pipeline and revenue.

What you bring

  • Bachelor of A

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