Demand Generation Marketing Manager
Trustero builds AI for governance, risk and compliance (GRC) for security, risk and compliance teams. We're looking for a Demand Generation Marketing Manager to build the engine that brings the right buyers to our door.
You'll own demand generation end to end: the campaigns, webinars and events that create interest, the systems that get every lead to our BDR/SDR team fast, and the reporting that shows what's working. If you like building a program as much as running it, and you want your work tied directly to pipeline, we'd like to meet you.
What you'll do
Plan and run multi-channel digital campaigns across paid search, LinkedIn, email, content syndication and retargeting.
Build and run our webinar program and choose, plan and staff industry events, conferences and field events.
Set up lead scoring, routing and follow-up standards so our BDR/SDR team reaches every lead with context and speed.
Create outreach sequences and talk tracks for each campaign and event, with our BDR/SDR team.
Manage the marketing tech stack, including CRM, marketing automation, sales engagement and intent data.
Define MQLs with sales, build funnel dashboards and report on pipeline and cost per opportunity by program.
Own the program budget and move spend to what drives pipeline and revenue.
What you bring
Bachelor of A