Content Lead
About the role
Twist Bioscience is looking for a senior Content Lead to be the strategic and creative owner of how we sound, everywhere we show up. This is a partner-level seat at the table for brand voice, content strategy, content marketing, evergreen and funnel content, and integrated 360 campaigns, not a "write the blog posts" role. You'll work across marketing, brand, product, and sales to make sure every word we put into the world, from a landing page headline to a trade show campaign to a technical white paper, sounds like it came from the same company and pulls its weight commercially.
We need someone who has done this from both sides of the table. Agency-side, where you learned to move fast, pitch ideas, and defend creative under pressure. In-house, where you learned to build systems, work within scientific and regulatory guardrails, and make content strategy stick over the long haul. Life sciences or biotech/pharma experience is essential; you should be comfortable translating complex science into content that's accurate, credible, and still genuinely compelling to read.
What you'll own
- Brand voice and content strategy. Define and evolve our brand voice, tone, and messaging frameworks, and make sure they're actually usable, not just a slide in a deck nobod
