Sr Global Product Marketing Manager, NGS

We are looking for a Sr Global Product Marketing Manager to be responsible for planning, developing, and executing on marketing programs and activities for our organization. The ideal candidate will have a background with strategic marketing frameworks and concepts, along with professional and/or educational experience in NGS Candidates should have strong experience in a strategic or tactical marketing role and demonstrate experience working cross-functionally in a matrix organization.

The Sr Global Product Marketing Manager will drive multiple projects and launch new products in alignment with overall business goals. You will be tasked with developing marketing campaigns and programs to support the organization’s strategic direction, as well as creating and managing long-term goals. You will also be in charge of developing budgets and operating plans for programs and writing marketing program proposals.

What You’ll Be Doing:

Sr Marketing Manager Duties and Responsibilities:

• Partner to develop strategic, multi-channel integrated marketing plans for Twist’s Next Generation Sequencing portfolio, leveraging customer segmentation, competitor analysis, business trends, market opportunities, and timeline planning of tactical marketing programs
• Develop a customer-centric content strategy aligned with each stage of the customer journey. Oversee content creation across