Marketing Executive - Hybrid

The Marketing Executive is responsible for managing and optimising Twoconnect's HubSpot email marketing, marketing automation and lead nurturing activities to support inbound lead generation and sales conversion. The role owns the end-to-end execution of email campaigns, audience segmentation, automated workflows, contact data management, campaign reporting and continuous optimisation within HubSpot.

The role also supports sales enablement, prospecting automation, brand reputation management, customer advocacy and content marketing initiatives. Working closely with Marketing and Communications, Sales and other internal stakeholders, the Marketing Executive uses data, automation and AI-enabled tools to improve marketing effectiveness, strengthen brand credibility and generate measurable business outcomes.

Responsibilities

• Plan, execute and optimise HubSpot email campaigns, including audience segmentation, automated workflows, lead nurturing, A/B testing and performance reporting.
• Manage CRM contact data and prospecting workflows using HubSpot, ZoomInfo and other approved tools to support lead qualification and personalised sales outreach.
• Develop inbound marketing initiatives that increase enquiries, improve lead quality and convert prospects into qualified sales opportunities.
• Manage the company’s online reputation across digital platforms, monitoring reviews, ratings, mentions and AI-generated search