Senior Digital Performance Marketing Specialist - WFH / Dayshift

The Senior Digital Performance Marketing Specialist is responsible for leading paid digital acquisition and supporting organic search growth across Australia and New Zealand. The position will own the planning, execution and optimisation of performance marketing activity across Google, Microsoft Bing and Meta, while providing commercially grounded direction on channel strategy, budget allocation, e-commerce growth and return on advertising spend.

• Lead the end-to-end planning, execution and optimisation of paid digital campaigns across Google Ads, Microsoft Advertising and Meta Ads.
• Manage an initial paid media budget of approximately AUD 30,000 per month and recommend scalable budget increases where campaign performance and commercial returns support further investment.
• Develop channel strategies across Australia and New Zealand, reflecting the different maturity, customer and revenue priorities of each e-commerce website.
• Own campaign structure, keyword strategy, audience targeting, bidding, creative testing, product feed optimisation and landing-page alignment.
• Monitor and improve return on advertising spend, customer acquisition cost, conversion rate, revenue contribution and other agreed commercial performance measures.
• Analyse campaign and website performance to identify growth opportunities, underperforming areas and corrective actions.<