Department: Media Activation, Social

Role: Social Media Manager

Location: United States-Remote

 

Job Description 

The Social Media Manager is a hybrid strategy and execution role supporting the development, activation, optimization, analysis, and reporting of paid social campaigns across platforms such as Meta, LinkedIn, TikTok, and Reddit. Reporting into the Senior Director of Social, this role partners closely with cross-functional teams to ensure paid social efforts align with each client's marketing strategy and business objectives, moving fluidly between planning and execution based on day-to-day business demands. This is a highly analytical position: the Social Media Manager works with large volumes of media data, identifies what is driving performance, and translates those findings into clear, actionable recommendations. This role requires working during U.S. East Coast business hours.

Key Responsibilities

Strategy & Planning

• Support the development and implementation of paid social strategies that achieve client business goals across awareness, traffic, engagement, and conversion/lead generation.
• Contribute to the translation of client objectives into actionable medi