Senior Software Product Marketing Manager
Department: Product Management
Reports to: Senior Director of Software Products
Location: Scotts Valley, CA or Remote (United States)
We're hiring a Senior Software Product Marketing Manager to turn our product plans into go-to-market strategies. Working closely with Software Product Management, you'll root every plan in validated market problems, then shape them into positioning and messaging that resonates with target personas in their own language.
Your main deliverable is the GTM Strategy and Requirements Plan: who we're selling to, the value we offer, how we stack up against competitors, and what sales and channel partners need to sell it well. That plan becomes the foundation for the broader Integrated Commercial Plan, which you'll help drive with teams across the company, from first pitch through a successful launch.
Open to candidates anywhere in the United States. We'd love to see applicants near our HQ in Scotts Valley, CA.
Responsibilities
Market Intelligence & Positioning
- Work with Software Product Management and Product Owners to build and refine primary persona
