Director, Digital Activation

Who You Are

You’re a strategic, performance-minded media leader who knows how to turn complex business goals into effective digital activation strategies. You bring deep expertise across paid search, paid social, programmatic display and video, CTV/OLV, and other addressable channels, with a strong understanding of how campaign architecture, audience strategy, bidding, measurement, and optimization work together to drive meaningful results. You can move confidently between campaign execution and broader investment strategy, translating performance data into clear recommendations for clients and internal teams.

In this role, you will bring an equal commitment to the work and the people behind it. You’ll set high standards, build repeatable processes, and create the structure teams need to deliver accurate, timely, and privacy-safe campaigns. As a trusted client advisor, collaborative partner, and thoughtful people leader, you’ll develop talent, strengthen platform relationships, and make sound decisions that balance performance, audience needs, capacity, compliance, and financial stewardship.

What You’ll Do

• Lead digital activation across paid search, paid social, programmatic display and video, CTV/OLV, and other addressable channels for a portfolio of healthcare clients.
• Translate approved med