Sr Manager of Lifecycle & Retention Marketing

Ursa Major is seeking a strategic and hands-on Senior Manager, Lifecycle & Retention Marketing to own and accelerate customer retention, subscription growth, and customer lifetime value.

Reporting directly to the Sr. Director of Ecommerce, this role will lead the entire customer lifecycle strategy from acquisition handoff through repeat purchase, replenishment, subscription retention, loyalty, win-back, and advocacy.

The ideal candidate combines deep retention marketing expertise with a strong focus on subscription growth and retention. You understand that successful lifecycle marketing isn't just about automation and segmentation, it's about delivering the right message, to the right customer, at the right moment. You know how to leverage customer insights, behavioral data, compelling storytelling, and testing to build meaningful customer relationships that drive revenue and long-term brand loyalty.

This is an exciting opportunity to build and optimize a best-in-class lifecycle program for a beloved subscription-enabled skincare brand with a highly engaged customer base.

Requirements

Own Lifecycle & Retention Strategy

• Develop and execute the overall retention marketing roadmap focused on increasing customer lifetime value (LTV), repeat purchase rate, subscription growth, and customer loyalty.
• Evolve customer journey strategies across acquisition, replenishment, engagement, subscription