Director of Acquisition Marketing (Paid Acquisition)
SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS
Usercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe there is no need for a trade-off between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size of enterprise. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance.
About the role
We are looking for a paid acquisition leader to own our self-serve growth. You will manage a team of paid specialists and a monthly media budget of EUR 1-2M across search, social, native, and programmatic. You will be accountable for self-serve sign-ups, trials, premium conversions, and new ARR across the Americas, Europe, and the rest of the world.
You will work closely with our Google team. We are a top account for them, so you will have direct access to their specialists and early access to their products and betas.
What you will do
- Own the self-serve acquisition targets: sign-ups, qualified trials, activated trials, new premiums, and new ARR.
- Set paid acquisition strategy and allocate budget across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, Taboola, RollWorks,
