Google Ads Lead
About this Role
We're looking for a Google Ads Lead to own and scale Google as a key acquisition channel across Valerie's portfolio of ecommerce brands.
You'll own Google Ads strategy, budgets, performance, experimentation, and channel growth across Search, Shopping, Performance Max, YouTube, Display, and emerging Google products. You'll be responsible for turning growth targets into channel strategy, making informed investment decisions, and ensuring campaigns consistently deliver against revenue and profitability goals.
You'll work closely with Creative, Analytics, Ecommerce, Product, and POD teams to improve acquisition through better search strategy, creative, feeds, bidding, measurement, and experimentation. You'll also help set the direction for other Google Ads practitioners and build the playbooks and systems that allow Google performance to scale across brands. Success in this role isn't measured by campaign volume or reporting; it's measured by how effectively Google drives profitable growth, how quickly the team identifies winning opportunities, and how consistently the channel improves against business targets.
You could be a great fit if...
You naturally balance channel strategy with being hands-on in Google Ads when
