Director, DTC Marketing (Temporary Assignment)

Company Description

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.

Job Description

MS NOW is seeking an experienced, data-driven growth marketer to lead direct-to-consumer marketing for a parental leave coverage position from October 2026 through May 2027. This leader will own the ongoing subscriber-growth engine across acquisition, engagement, retention, lifecycle marketing, and conversion optimization.

The Director will manage an established team of five and report to the SVP, Marketing, MS NOW. The role will work closely with the DTC team, Brand Marketing, Product, Analytics, Creative, Finance, Customer Care, and the broader MS NOW marketing organization.

The Director will also collaborate with the Brand Marketing team on select priority initiatives during the VP of Brand's leave. This may include supporting campaign planning, creative briefs, and cross-fun