CRM Manager

CRM Manager

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play online social games.

We have an exciting opportunity to join our Growth Products team in Poland and are currently looking for a CRM Manager to join the team.

In this role, you will own the player lifecycle end-to-end for Monopoly Match, taking hands-on control to build, launch, and optimize lifecycle strategies and campaigns from the ground up.

Key responsibilities will include:

• Own the end-to-end campaign execution process by directly briefing, writing copy, building, launching, and analyzing campaigns across push, in-app messaging, in-game inbox, offer surfacing, email, and SMS
• Conduct continuous A/B testing and lifecycle experiments to drive key retention metrics, including D1/D7/D30 retention lift, reactivation, payer conversion, and incremental revenue against holdouts
• Define customer selection criteria and segments using analytics tools (e.g., Amplitude, Firebase) to tailor personalized journeys and maximize long-term player lifetime value
• Collaborate closely with Legal and Product teams to ensure message approval, maintain state-level suppression, and comply with US messaging regulations and app store push p