Performance Marketing Principal
Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners around the world, Via is recognized as the leading transportation technology and service provider globally.
As a Performance Marketing Principal at Via, you will own the ridership outcomes and marketing budget for Via’s transportation services across the world. Covering both existing services and new launches, you will design the programs, campaigns, and outreach strategies to ensure that Via is serving as many riders as possible. You will use data and experimentation to optimize spend across channels, balancing acquisition and retention to maximize ridership at efficient cost.
About the Role:
- Own and optimize a multi-market budget across channels (paid social, display, OOH etc.), driving efficient rider acquisition at target CAC
- Build and manage lifecycle programs and performance marketing campaigns end-to-end: audience strategy, creative briefing, launch, A/B testing, and iterative optimization
- Drive rider growth through experimentation,
