Sr. Product Marketing Manager, GTM Content
WHAT YOU’LL DO
Viant is seeking a hands-on Sr. Product Marketing Manager, GTM Content to shape how our sales organization positions Viant, communicates differentiated value, and brings our solutions to market. This role will own the operating system behind Viant’s core commercial narratives, including the Viant Narrative, Agency Pitches, and Vertical Pitches, while building scalable content systems that help sellers win more effectively.
As a trusted partner to Sales, this person will combine strong content judgment with disciplined execution. You will prioritize high-impact field needs, maintain a scalable sales content system, coordinate cross-product solution stories, and translate customer feedback into sharper messaging. The role will work closely with Sales, Sales Strategy, Heads of Industry, Pod PMMs, Product, Design, and executive stakeholders.
THE DAY-TO-DAY
- Maintain and update Viant’s approved core pitch platforms, including the Viant Narrative, Agency Pitch (Hold Co and Indy), and Vertical Pitches, in partnership with senior Product Marketing leaders and subject matter experts.
- Ensure core narratives reflect current product capabilities, proof points, market priorities, customer needs, and approved positioning and roadmap.
- Serve as a trusted partner to Sales, prioritizing new busi
