USSD Consultant

Terms of Reference (TOR): USSD Consultant

1. Background

VillageReach is implementing the CHOICE Project (2025‑2028) funded by Global Affairs Canada and Oxfam Canada (CAG)in Malawi. As part of the Digital Innovation component, a USSD module is required to reach feature‑phone users with no internet access in Balaka and Lilongwe, Malawi. An existing short code (54747) is available.

2. Scope of Work

Consultant will design, deploy, and manage a low‑literacy‑friendly USSD menu that provides SRHR information and a feedback reporting mechanism, using the existing CCPF short code (54747). The system will operate for 24 months following go‑live.

3. Key responsibilities:

a)    Technical Setup (4 weeks from contract signing):

-        Configure USSD platform of Consultant’s choice to use short code 54747 (coordinate with TNM and Airtel).

-        Design two primary menu paths: Information and Feedback.

-        Each screen ≤182 characters; number‑driven navigation; “99. Main menu” on every screen; max 4 levels deep.

-        Include referral message: “For urgent help, dial 54747” (no callback required).

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