Senior Meta Paid Social Executive

Department: Marketing

Employment Type: Full Time

Location: United Kingdom

Reporting To: Senior Performance Marketing Executive

Compensation: £34,000 - £40,000 / year

Description

• You quickly develop a strong understanding of our Meta account, campaign structure, customer acquisition model and performance drivers.
• You confidently manage significant areas of Meta activity with limited day-to-day supervision.
• Campaign performance is actively optimised rather than simply monitored.
• You can diagnose why performance has changed and determine the appropriate action.
• Scaling decisions balance volume, efficiency and lead quality.
• Creative testing is structured, purposeful and translates into actionable learning.
• Tracking, conversion and attribution issues are identified, investigated and resolved quickly.
• You bring ideas and experience into the team rather than relying solely on an established playbook.
• Paid Social activity becomes faster, more effective and easier to scale.
• You support less experienced colleagues in developing stronger Paid Social judgement and technical capability.
  
  

What You’ll Do

• Take hands-on responsibility for building, launching, managing and optimising campaigns within Meta Ads Manager.
• Quickly understand existing account structures, campaigns, audiences, budgets, tracking and performance patterns.
• Make informed decisions around campaign structure, budgets, audiences, placements, optimisation and scaling.
• Diagnose underperformance and identify whether issues relate to audience, creative, campaign setup, tracking, conversion or wider customer behaviour.
• Identify opportunities to scale successful activity while protecting efficiency and lead quality.
• Maintain strong standards of account structure, campaign accuracy and quality assurance.
• Challenge existing approaches where performance data suggests there is a better way.
• Support strategic testing and expansion into other Paid Social platforms.
  
  

• Own structured creative testing across formats, concepts, hooks, messaging and audiences.
• Identify what is driving creative performance rather than relying solely on topline metrics.
• Translate performance data into clear and actionable briefs for Creative teams.
• Work collaboratively with Creative colleagues to develop new hypotheses and testing priorities.
• Build a strong understanding of creative fatigue, iteration and winning characteristics.
• Ensure testing generates usable learning rather than isolated campaign results.
• Use approved AI tools where appropriate to accelerate ideation, analysis and creative workflows.
  
  

• Confidently work with Meta pixels, events, conversions and campaign tracking.
• Identify and investigate discrepancies between platform and internal performance data.
• Work closely with Data colleagues on tracking, attribution and reporting issues.
• Understand how tracking quality affects optimisation and campaign decision-making.
• Analyse performance across metrics including CPL, conversion rate, lead quality and acquisition efficiency.
• Turn complex campaign data into clear commercial recommendations.
• Contribute to daily, weekly and monthly performance reporting.
  
  

• Bring practical experience from previous Paid Social environments into the team.
• Support the testing and development of channels including TikTok, Pinterest and other emerging opportunities.
• Evaluate whether learnings from Meta can be transferred effectively into other platforms.
• Stay close to platform changes and understand how they may affect campaign structure, targeting, measurement or creative.
• Identify opportunities to improve the way we work, test and report.
  
  

• Work closely with Performance Marketing, Creative, CRM, Data and wider Growth colleagues.
• Provide clear recommendations rather than simply reporting what has happened.
• Share knowledge and practical Paid Social expertise with less experienced colleagues.
• Support the development of Paid Social Executives through day-to-day guidance and knowledge sharing.
• Raise issues early and take ownership of getting them resolved.
• Balance immediate performance decisions with longer-term learning and testing.
  
  

What You’ll Bring

• Strong, recent and hands-on experience optimising campaigns directly within Meta Ads Manager.
• Demonstrable experience independently building, launching, optimising and scaling Meta campaigns.
• Strong knowledge of Facebook and Instagram advertising and how Meta campaign performance is influenced by account structure, creative, audiences, budgets and optimisation.
• Experience diagnosing campaign performance issues and deciding what action to take.
• Confidence in making optimisation and budget decisions using performance data.
• Strong practical understanding of creative testing within Paid Social.
• Hands-on experience with Meta pixels, events and conversion tracking.
• Understanding of attribution and the limitations of platform reporting.
• Strong analytical judgement and the ability to turn performance data into action.
• Experience working with meaningful Paid Social budgets and multiple live campaigns.
• Strong attention to detail and high standards of campaign execution.
• Ability to work independently while collaborating effectively with specialists across Creative, CRM and Data.
• Confidence sharing your opinion, challenging assumptions and explaining the reasoning behind your recommendations.
  
  

• Hands-on experience with platforms such as TikTok Ads, Pinterest Ads, Twitter/X or YouTube.
• Experience operating Paid Social activity across multiple markets.
• Experience in ecommerce, DTC or high-volume lead-generation environments.
• Experience working closely with Creative teams to improve performance marketing assets.
• Familiarity with reporting and BI tools such as Looker, Tableau or Power BI.
• Experience mentoring or supporting the development of junior Paid Social colleagues.
• Experience using AI tools to support creative development, copywriting or performance analysis.

• Take ownership of Paid Social performance and act when something needs attention.
• Stay curious and continually test new ideas rather than relying on assumptions.
• Be rigorous about campaign accuracy, tracking and data quality.
• Share performance openly, including when a test or decision hasn’t produced the result expected.
• Work as one team across Performance Marketing, Creative, CRM and Data.
• Use your experience to help others learn and raise the capability of the wider team.