Director of Business Development

DESCRIPTION OF POSITION:

Responsible for development and implementation of public relations/marketing programs, promotions, and internal/external communications: and serving as liaison with the hospital’s public, including hospitals, physicians and their office staffs; community residents, schools, churches, and civic groups; area employers; legislators; other health-care and human-service providers, and any other potential referral sources; to build a constituency of support for the hospital and facilitate the hospital’s ability to meet the public’s needs in addition to seeking collaborative opportunities to improve the quality of life of residents within the hospital’s service area. Builds relationships with managed care organizations to develop best practices and direct continued opportunities for growth.

KEY RESPONSIBILITIES:

• Develops and executes marketing plans and programs to ensure the profit growth and expansion

of the organizations’ products/services.

• Directs the identification and evaluation of special studies relative to the development of new services and programs.

• May support facilities as liaison with external entities that influence organization’s services, programs, and facilities.

• Maintains relationships with referral sources and secures competitive information on products

and services in order to maintain and develop market share.

• Develops and implemen