Paid Social Account Lead
As a Paid Social Account Lead you will be responsible and accountable for the strategic management, overall performance, and retention of your paid social accounts across various social platforms. Working with total autonomy, you will act as the primary strategic partner for your clients, aligning their paid social performance with overarching business goals to drive sustainable growth. While this role does not involve direct line management of staff, you will collaborate seamlessly across departments to ensure the highest standard of delivery and service excellence for every account in your portfolio.
You will lead paid social strategy and oversee full execution across all key social channels, leveraging best-in-class technology, platform partnerships, and data insights to continuously optimise ROAS and drive client success.
Main Duties & Responsibilities
Account Strategy & Leadership
- Develop and oversee comprehensive paid social strategies tailored to client brand goals, target audiences, and key performance indicators.
- Leverage deep creative understanding to guide effective paid social assets, understanding the vital role strong creative plays in campaign success.
- Analyse campaign data and social analytics to report performance, deliver actionable insights, and optimise future strategies.
- Demonstrate knowledge of synchronization between paid and organic social strategies to align ro
