MarTech Lead

We’re looking for a hands-on MarTech professional to bridge marketing and engineering and own the technology behind our digital marketing performance—across webook.com, our clients, and our white-label platforms. You’ll identify gaps, take initiative, and drive fixes from diagnosis through implementation and testing. This role combines technical problem-solving with marketing operations, ensuring our platforms are discoverable, campaigns are measurable, and CRM workflows support growth.

Key Responsibilities:

● Improve technical SEO and GEO readiness, including rendering, crawlability, indexing,

structured data, and multilingual implementation.

● Own tracking implementation and accuracy across front-end pixels, event firing, server-

side tracking, and conversion APIs, including Meta CAPI.

● Troubleshoot missing or duplicate events, validate event parameters, and ensure

browser-side and server-side tracking work together correctly.

● Configure and integrate Odoo CRM for B2B lead capture, routing, nurturing, automation,

and reporting.

● Establish reliable measurement across campaigns, customer journeys, conversions, and

revenue.

● Build repeatable marketing technology setups and launch standards for clients and

white-label platforms.

● Translate marketing needs into technical requirements, implement solutions directly, and

work with engineering on larger fixes.