Digital Marketing Lead

This role is for one of Weekday’s clients

Min Experience: 4+ years
Location: Bengaluru
JobType: full-time

We are looking for a Digital Marketing Lead with strong expertise across both performance marketing and CRM/lifecycle marketing. This role will own the digital P&L across customer acquisition, retention, CRM, membership growth, store footfall, franchisee lead generation, and app growth.

The ideal candidate should be equally comfortable with paid acquisition and retention strategy, with hands-on experience building campaigns, customer journeys, segmentation frameworks, measurement systems, and growth programmes that drive measurable business outcomes.

Requirements

What You Will Own

Digital P&L & Growth

• Own the full digital P&L across acquisition spend, CRM budgets, and retention outcomes.
• Drive growth across three key areas:
• B2B: Franchisee lead generation and lead-to-onboarding funnel.
• B2C: Store footfall and membership acquisition/retention.
• B2C: App acquisition, engagement, and repeat orders.
• Allocate budgets based on full-funnel LTV, CAC, retention, and revenue rather than acquisition metrics alone.

CRM & Customer Lifecycle Management

• Own the overall retention and customer li