Digital Marketing Manager
This role is for one of Weekday’s clients
Min Experience: 3+ years
Location: Bengaluru
JobType: full-time
We are looking for a Digital Marketing Manager to own performance marketing end-to-end, including media spend, channel strategy, campaign execution, optimisation, and performance outcomes. The role is suited for someone who has experience managing significant digital advertising budgets and can translate performance data into clear decisions that drive customer acquisition and business growth.
Why This Role Matters
This role will be responsible for turning digital marketing investments into measurable business outcomes. You will own key performance metrics, identify opportunities to improve acquisition efficiency, and work closely with creative, content, and analytics teams to continuously improve campaign performance.
Requirements
What You'll Do
- Plan, execute, and optimise paid campaigns across Meta, Google, and other performance marketing channels.
- Own a large monthly media budget and be directly accountable for CAC and ROAS.
- Partner with content, design, and analytics teams to continuously improve campaign performance.
- Analyse performance data and develop clear recommendations on what to scale, optimise, or discontinue.
- Manage relationships with media and creative agencies and advertising platform partner
