Digital Marketing Manager
๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ญ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ฎ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ญ๐ฑ-๐ฎ๐ฌ ๐๐ฃ๐)
Experience: 3+ yrs
Location: Bengaluru, Karnataka, India
As a Digital Marketing Manager, you will spearhead our omni-channel marketing initiatives, driving growth through data-driven strategies and innovative customer engagement tactics. Your role will involve optimizing marketing automation workflows, managing the customer relationship management (CRM) system, and executing targeted campaigns on MoEngage to nurture leads and convert prospects into loyal customers. You will collaborate cross-functionally with sales, product, and creative teams to align messaging, personalize experiences, and track performance metrics that directly impact revenue. Leveraging your analytical mindset, you will continually refine funnel efficiencies, ensuring that every touchpoint delivers measurable value across the buyerโs journey.
Requirements
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โข Develop and execute comprehensive marketing automation campaigns across email, SMS, push notifications, and web.
โข Maintain and enhance the CRM database, ensuring data hygiene, segmentation, and enrichment for highโperforming target audiences.
โข Design, implement, and optimize MoEngage campaigns, including user acquisition, activation, retention, and reโengagement strategies.
โข Collaborate with product and creative leads to align campaign messag
