Email Marketing Specialist
๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ฒ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ญ๐ฐ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ฒ-๐ญ๐ฐ ๐๐ฃ๐)
Experience: 2+ yrs
Location: Bengaluru
As an Email Marketing Specialist, you will manage end-to-end email marketing initiatives targeting HR leaders, CHROs, Talent Acquisition Heads, recruiters, and business leaders. You will develop personalized email campaigns, build multi-touch nurture journeys, execute cold outreach, and create automated workflows to move prospects through the sales funnel.
Working closely with the Sales, SDR, Product, and Marketing teams, you will transform product insights, customer stories, blogs, webinars, and industry research into engaging email content. You will monitor deliverability, audience engagement, lead quality, and conversion metrics to optimize campaign effectiveness. The role also involves managing email marketing platforms, maintaining clean audience databases, and applying data-driven insights to improve campaign performance and support business growth.
Requirements
Key Responsibilities
- Plan and execute targeted email marketing campaigns for enterprise prospects, including HR leaders, CHROs, recruiters, Talent Acquisition Heads, and business decision-makers.
- Build multi-touch email nurture journeys for inbound and outbound campaigns to engage prospects throughout the buyer journey.
- Segment audiences based on relevant attributes, inte
