Klaviyo Email & SMS Specialist

This role is for one of Weekday’s clients
Salary range: Rs 500000 - Rs 1200000 (ie INR 5 - 12 LPA)

Min Experience: 4+ years
Location: Mumbai, Maharashtra, India
JobType: full-time

As our Klaviyo Email & SMS Specialist, you'll own one of the highest-impact marketing channels in our business. You'll develop lifecycle marketing strategies that nurture customers from their first interaction through repeat purchases and long-term brand loyalty. Working closely with our Email UI/UX Specialist, Creative Team, Ecommerce Managers, and Integrated Marketing Lead, you'll transform customer data into personalized marketing experiences that drive measurable business growth. From welcome flows and abandoned carts to product launches, VIP campaigns, and win-back automations, you'll ensure every message reaches the right customer at the right time. We're looking for someone who understands that successful retention marketing is both an art and a science. You'll continuously analyze performance, test new ideas, optimize segmentation, and uncover opportunities to increase customer lifetime value across multiple brands.

Requirements

Key Responsibilities

• Own the email and SMS marketing strategy across multiple ecommerce brands.
• Build, manage, and optimize automated customer journeys in Klaviyo.
• Create customer segmentation strategies based on behavior, purchase history, and engagement.<