Lead Analyst - Marketplace Advertising
๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ญ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ญ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ญ๐ฌ-๐ญ๐ฑ ๐๐ฃ๐)
Experience: 3+ yrs
Location: Mumbai, Maharashtra, India
Job Type: Full-time
We are looking for an experienced Lead Analyst โ Marketplace Advertising & Growth to manage a portfolio of client accounts while leading a team of marketplace advertising professionals. The role combines marketplace strategy, performance advertising, client management, team leadership, budget ownership, and growth planning across India's leading ecommerce and quick-commerce platforms.
The ideal candidate will have strong hands-on expertise in Amazon Ads, along with experience across Flipkart, Myntra, Nykaa, and quick-commerce platforms. You will be responsible for translating marketplace and advertising data into actionable strategies that improve revenue, efficiency, visibility, and return on advertising spend.
Requirements
Key Responsibilities
- Develop and execute marketplace advertising strategies across Amazon, Flipkart, Myntra, Nykaa, and quick-commerce platforms.
- Manage and optimise Amazon Ads campaigns with a focus on revenue growth, efficiency, and ROAS.
- Identify opportunities to scale marketplace performance while maintaining advertising efficiency.
- Lead, mentor, and develop a team of 3โ6 analysts/media buyers.
- Allocate accounts and ensure day-to-day campaign execution aligns with client objectives.
- Own client relationships and serve as a primary point of contact for marketplace performance.
- Conduct regular performance reviews and translate data into clear growth strategies and action plans.
- Plan and manage monthly advertising budgets, revenue targets, and ROAS goals.
- Analyse marketplace performance to identify trends, gaps, and opportunities for improvement.
- Prepare accounts for major seasonal periods, promotional campaigns, and marketplace sale events.
- Use category benchmarks, organic-share drivers, conversion rates, and market insights to develop marketplace strategies.
- Identify opportunities to improve conversion rate, organic visibility, advertising efficiency, and overall marketplace growth.
- Conduct market and category research to support account strategy and business planning.
- Collaborate with Strategy and Business Development teams on pitches and prospective client discussions.
- Provide marketplace expertise and performance insights during new-business conversations.
- Monitor team performance and ensure consistent quality, execution, and delivery across assigned accounts.
- Stay updated on marketplace advertising trends, platform developments, consumer behaviour, and emerging quick-commerce opportunities.
What Makes You a Great Fit
- 3+ years of hands-on marketplace advertising experience working with Indian brands.
- Strong practical expertise in Amazon Ads and marketplace performance marketing.
- Working experience with Flipkart, Myntra, Nykaa, and quick-commerce platforms such as Blinkit, Zepto, or Swiggy Instamart.
- At least 1 year of experience managing a team of 3+ people.
- Proven experience managing and optimising large advertising budgets.
- Strong understanding of marketplace revenue, ROAS, campaign efficiency, and performance optimisation.
- Good understanding of organic-share drivers, conversion rate optimisation, seasonal planning, category benchmarking, and market research.
- Strong analytical ability with a habit of using data and first-principles thinking to solve marketplace growth challenges.
- Excellent client-management and relationship-building skills.
- Clear, confident written and verbal communication skills.
- Strong leadership, mentoring, delegation, and team-management capabilities.
- Ability to balance strategic thinking with hands-on campaign execution.
- Strong commercial awareness and understanding of ecommerce and marketplace business models.
- Experience with Google Ads and Meta campaigns is an advantage.
- Engineering or MBA background is an advantage.
- Highly organised, proactive, detail-oriented, and comfortable managing multiple accounts and priorities.
- Ability to work effectively in a fast-paced environment with ambitious growth and performance objectives.
