Marketing Strategist

This role is for one of Weekday’s clients

Min Experience: 8+ years
Location: Chennai, Tamil Nadu, India
JobType: full-time

We are looking for an experienced and strategic Marketing Strategist to own positioning, messaging, and go-to-market (GTM) strategy for a B2B SaaS business serving a specific industry vertical. This role requires a hands-on marketing professional who can translate deep market understanding into compelling narratives, effective multi-channel campaigns, and measurable pipeline growth.

You will work closely with senior leadership, sales, product, delivery, and content teams to shape marketing strategy, challenge existing GTM approaches, and ensure that every marketing initiative contributes to business outcomes. The ideal candidate combines strategic thinking with strong execution capabilities and is comfortable creating high-impact content independently while leading a small marketing team.

Requirements

Key Responsibilities

1. Product Positioning and Messaging

• Own positioning and messaging across the company's products and services, defining what to communicate, which audiences to target, and how to differentiate the offering from competitors and existing alternatives.
• Develop a consistent messaging framework that informs email campaigns, sales scripts, presentations, website content, and social media.
• Translate customer