Head of Marketing (Hybrid)
Our client is a fast-growing SaaS startup transforming how businesses manage, optimize, and scale their fleets. We empower operators with data-driven insights, automation, and modern fleet intelligence to lower costs, boost efficiency, and prepare for the future of connected mobility.
As we scale, we are seeking a visionary Head of Marketing to lead our client’s go-to-market strategy, build brand presence, and create predictable growth engines.
The Role
You will own the entire marketing function, driving both strategy and execution. As a member of the leadership team, you will partner closely with Sales, Product, and Customer Success to create a category-defining brand, generate qualified demand, and accelerate our client’s market penetration.
Requirements
- Strategic Leadership
- Define and execute our client’s go-to-market (GTM) strategy in alignment with company objectives.
- Position our client as a thought leader in fleet management SaaS, shaping the category narrative.
- Build, lead, and mentor a high-performing marketing team.
- Demand Generation & Growth
- Own the full-funnel demand generation engine across digital, content, events, and partnerships.
- Develop ABM (Account-Based Marketing) strategies to target key customer segments.
- Implement and optimize lifecycle campaigns to drive MQL → SQL → closed-won convers
