Business Analyst II (Lifecycle Marketing)

At WHOOP, we're on a mission to unlock and inspire performance for life.

We are seeking a Business Analyst II to partner closely with the Lifecycle Marketing team to drive data-driven decisions aimed at optimizing how WHOOP communicates with its members. This role focuses on leveraging data to measure and improve communications driving engagement, monetization, and retention efforts across the member lifecycle. By identifying actionable insights and informing messaging strategy, you'll play a direct role in shaping the member experience and driving sustainable growth.

RESPONSIBILITIES:

• Lifecycle Analytics: Analyze member communication performance across channels, segments, and lifecycle stages to identify trends and provide actionable insights that inform messaging strategy.

• Strategic Partnership with LCM: Collaborate directly with Lifecycle Marketing stakeholders to answer business questions, surface opportunities, and recommend strategies grounded in data.

• Testing & Experimentation: Design and analyze experiments (e.g., A/B testing) to evaluate the effectiveness of lifecycle campaigns and inform roadmap decisions around targeting, timing, and content.